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For Łóżkoholicy, we implemented an email inviting customers to leave reviews, with colors tailored to the brand's visual identity – the dominant red emphasizes the passion for comfortable sleep and high-quality products.

The style of the message was chosen to convey the warmth and closeness the brand communicates to its customers. Despite the intense color, we managed to maintain readability and aesthetics of the email, and the results in gathering reviews remained at a high level.

The modern review form was designed to make it as easy as possible for customers to describe their experiences with mattresses, bedding, and pillows. Intelligent suggestions highlight key aspects, such as sleep comfort, material breathability, and product durability, encouraging more detailed reviews.

As a result, reviews contain important keywords that help future buyers and simultaneously improve the brand’s visibility in search engines. The form is clear and intuitive – its layout guides the user step by step, making the review submission process quick and easy.

How often do you search for the phrase "Łóżkoholicy reviews" before purchasing a mattress or bedding? It’s one of the first searches customers do before making a purchase decision.

Thanks to TrustMate’s business profile, the store gains a dedicated page confirming its credibility online. After entering this phrase in Google, users will see detailed ratings, reviews, shopping trends, and the most popular products. This not only helps in making a purchase decision but also builds greater trust in the brand and increases conversion.

Collecting reviews is just the first step – the key is effectively showcasing them. With TrustMate's modern solutions, the store can display not only customer ratings and reviews but also user photos, product details, and key attributes influencing sleep comfort.

Potential buyers see real experiences from other customers, which helps them make a decision. Transparency builds trust, and reviews become an integral part of the store, effectively increasing conversion.

Sleep comfort is a personal matter, so just ratings and a brief review are not enough. TrustMate collects detailed product data that helps customers make the best choice.

When reviewing mattresses, we ask about preferred firmness, user weight, the most common sleeping position, and sensitivity to temperature, all of which is combined with attributes like filling type and mattress height. This allows future buyers to filter reviews based on their needs, minimizing the risk of making a poor choice and the need for returns.

On category pages with hundreds of mattresses, bedding, and pillows, customers often have trouble choosing the best product. TrustMate introduces stars next to products in category lists, allowing users to immediately see which models are most popular among buyers. In such cases, price takes a back seat, and the number of reviews and average rating play a key role. This solution makes decision-making easier and boosts sales of the highest-rated products, positively impacting the entire store ecosystem.

Stars in Google search results are one of the most effective ways to increase traffic to the store's website. TrustMate’s solutions automatically send collected reviews to both Google advertising programs and organic search results. By using microdata in widgets, stars appear in standard search listings, which immediately attracts the attention of potential customers. More visible reviews mean more trust and more clicks – directly influencing conversion growth.

Thanks to TrustMate, the store meets the requirements of the Omnibus Directive and DSA, guaranteeing full review transparency. Every review has a path marker showing how it was posted – whether it came from a verified buyer or was added by another method.

After expanding the widget, users can read a detailed description of the review collection and publication process, ensuring compliance with the Omnibus Directive and DSA. Additionally, each review can be reported if it is deemed non-compliant with the rules, which enhances trust in the reviews and the brand.